ABSTRACT
Claims settlement, which dates as far back as the history of insurance, is the only reason the consumer (insured) buys an insurance product. The fast administration of Claims is therefore not only a legal obligation of an insurance firm, but a strong public relations and marketing strategy. The response to claims has rather been poor in Nigeria and this is of great concern, since a thriving economy depends to a large extent on the guarantees and assurances received from insurance companies.
This research investigated the trends in the company’s (Corner Stone Insurance PLC) claims settlement system and its effect on the sales and marketing of its insurance products. The objectives of the research was to; (1) Review current literature on marketing vis a vis literature on claims, (2) Determined the meaning of the word “Poor” from company’s point of view. (3) Established the relationship between the poor claims settlement and customer repurchase of insurance, (4) Examined the company’s perception of existing trends of claims settlement system in the company.
Data collection was conducted by administering questionnaires to both customers and staff of the company. The results obtained from the data collection were cross tabulated and subjected to descriptive analysis. The results obtained established the fact that prompt and satisfactory claims payment had positive effects on the sales and marketing of insurance products and vice versa.
ABSTRACT
The persistent poor performance of students in the Junior Secondary School Certificate Examination by Basic Science students is...
ABSTRACT
Indigofera pulchra (Willd) is an annual non climbing erect herb or shrub that can grow upto 1m tall. It belongs to the family PA...
ABSTRACT
This study investigates the coverage areas of VHF and UHF signals of two television stations in Ekiti State, Nigeria by quantita...
BACKGROUND TO THE STUDY
Insurance is a provision of a system of compensation for loss, damage, sickness, death and other...
ABSTRACT
Companies must have the capability to deal with various tendering situations successfully in today’s highly competitive co...
ABSTRACT
Globally, malaria is a major health concern because it causes high morbidity and mortality particularly in children under 5 year...
Abstract: THE IMPACT OF SOCIAL MEDIA POLICIES ON CORPORATE IMAGE
This study aims to ev...
ABSTRACT
An ethnobotanical survey of plants used in the treatment of viral infection was carried out in Jos North, Jos South and Jos East...
CHAPTER ONE
INTRODUCTION
1.1 Background of the Study
File sharing...
BACKGROUND OF THE STUDY
The production of information for insiders such as firm managers is known as m...